Every story has a beginning. So does every blog, so here is my opening chapter, which mirrors my About section.

This is the blog for Marlon Manuel. I’ll focus here mostly on how narratives fill the culture around us, though I may stray into other territory. Like Gator football. Or trips to the mountains. Or scoops of chocolate ice cream.

Narrative surrounds us. In sports. In politics. In entertainment. In business. Telling stories is the easiest way for us to connect. We use them because they’re emotional and they’re memorable. From the earliest age, we learn to tell a tale. Storytelling is fun.

Writing? That’s another story. As the late sports writer Red Smith said, “There’s nothing to writing. All you do is sit down at a typewriter and open a vein.” That makes me a few quarts low. I’ve written professionally for nearly 20 years – most of that time for The Atlanta Journal-Constitution (though none of it served using a typewriter). I’ve written stories from stadium press boxes, plane crash sites, courtrooms, zoning departments, developers’ offices and hurricane-ravaged communities. I once wrote a story on the back of a Styrofoam plate when Hurricane Georges hit Mobile, Ala., and soaked my notebook.

I’m now writing at Edelman, the world’s largest independent PR firm, about a variety of topics in a variety of ways – including narrative. I’m a vice president in Editorial Services, where we practically need daily transfusions for all the writing-induced vein opening that goes on.

That’s just a snippet of my story. What’s yours?